Gerald R. Ford Presidential Library & Museum
Grand Rapids, MI
The Gerald R. Ford Presidential Library & Museum’s refresh opened in 2016. Defined by a captivating color palette and integrated graphics, the exhibits explore Ford’s early life, political career, presidency, and impact after holding office.
Completed as Sr Graphic Designer with G&A Strategy & Design. From concept through installation, Liza worked with the Project Executive to define the design motifs for the exhibit refresh. She worked closely with the content developer and curators to lay out exhibits based on the storyline and extensive artifact collection. Liza oversaw Construction Administration and FDA creation. She also worked with the team’s media partner, Blue Cadet, to ensure seamless integration of interactive elements.
Design Process Documentation
